"A customer is the most important visitor

on our premises. He is not dependent on us.

We are dependent on him. He is not an

interruption in our work. He is the purpose

of it. He is not an outsider in our business.

He is part of it. We are not doing him a favor

by serving him. He is doing us a favor by

giving us an opportunity to do so."
 

- Mahatma Ghandi